Tarmac | MobileShred | De Montfort | Samuel Heath
Samuel Heath
The challenge: To create a video for a concealed door closer which promotes the product’s heritage whilst at the same time emphasising its high performance characteristics and absolute relevance to the modern construction industry.
The story: Working to a script written by our in-house copywriting team, a storyboard and shooting roster were devised to maximise productivity and contain costs. Once approved by the client, these key components were implemented by our film directors, who oversaw shooting at the client’s premises and in studio. Initial rushes were reviewed in-house and editing supervised without client involvement to create an initial proof for client approval. Following minor amendments, a final video was produced for publication on the client’s website and for sales presentations.
The result is a video of which the client is justly proud, but which demanded the minimum of client input thanks to the agency’s expertise, application and professionalism.